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The Other
Side of the Screen
| "We
have over two million players. If you were to ask how many were trying
to break the rules, it would be .000-something percent. Of course
we do have some that try. People are going to try. But we make it
very, very hard for them - much harder than people realize. And it is a top priority with us, because we have too much at stake, too much to lose if our players don't feel comfortable playing on our site. We will do everything possible to make sure that they do, and we invest a huge amount to keep the site as perfect as possible." How do they account for the rise and rise of PartyPoker.com, which came from nowhere two and a half years ago and is now nearly four times the size of its nearest rival? "The biggest differentiator is that the other sites think poker, PartyPoker thinks marketing. We don't believe in spending a million dollars on marketing just because we have a million dollars - but we will happily spend a million dollars on marketing if we see a significant amount of positive ROI (Return On Investment) in that. So we evaluate all our marketing spend in terms of CPA- Cost Per Acquisition." |